Article from www.mominventors.com
One of the things I love about the Mom Invented Community is hearing from Moms around the globe. It confirms that Moms worldwide are creative, innovative and coming up with great solutions to everyday problems. Julie Kemsley is from South Africa and has created The Nanny Notebookto help parents communicate better with their babysitters, nannies or family members who help us raise our kids! Please read more to hear how she brought her product to market.
Mom Invented: Why did you start this company? Julie: I first started working on The Nanny Notebook when I was faced with returning to work when Thomas was 6 months old. When I couldn’t find a nursery (pre-school) in my neighborhood that I was comfortable with, I decided to employ a nanny to care for Thomas in his own home. I wanted to create a means of easing the repetitive conversation I was having with Tom’s nanny every day. The answers to questions such as “when last did you give him a bottle” or “when last did he nap and how long for” were essential to know, but repetitive to have to ask. It was also difficult for her to remember all the details and timings.
I also wanted to create a product that would put mom’s more at ease by including essential first aid and emergency contact information, and having everything stored together in one place.
Mom Invented: Tell us about you & your family. Julie: My husband Marc and I were high school sweethearts and have been married for four years. We have one son, Thomas, who is eighteen months old and growing up far too quickly!
Mom Invented: What was your ‘aha’ moment when it came to starting your business?
Julie: Meeting my graphic designer and turning everything I had brainstormed on paper and made it into something brilliant and tangible that I could take to a printer, and ultimately to the market.
Mom Invented: What process did you follow to develop a prototype?
Julie: After the graphic design had been completed, and the printing company selected, I requested a mock up of the book. A mock up is a completely blank (white paper) simulation of your end product. It gives you a great idea of the final look and feel of the product and allows you to make any final decisions or changes with regards to paper type, weight and quality. Once you have finalized the material for your book, you can request a proof – which is a full color print out of your book (often printed digitally) and finished by hand. Finally, color proofs from the lithographic printers enable you to see exactly what the end product is going to look like, giving you the opportunity to make any changes to the colors in the digital version of the book.
Mom Invented: How did you determine your product’s marketability (is there a need, would people buy it)? Julie: I did a lot of online research, as well as investigating what was currently offered to parents worldwide. When I realized that there was nothing available to parents in South Africa, I leaped at the opportunity to create something special that would hopefully ease a few people’s lives and turn into a keepsake they could treasure forever.
The Nanny Notebook is a sponsor of our National Nanny Training Day. To purchase The Nanny Notebook visit: http://www.thenannynotebook.com

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